Travel Experience
For over 40 years the Group has been working with frequent and regular travellers across the globe and used this experience to understand travel needs and provide consumer and business to business solutions for the benefit of the group and its clients.
Today, The Collinson Group provides travel sector product and marketing teams within the travel industry unparalleled access to insight and platforms to target new revenue, deeper relationships, greater retention and lower cost bases. Examples include:
The Collinson Group in more sectors
Using our unique intellectual property across other sectors, enabling brands to build and sustain greater customer value...
The Collinson Group in the financial services sector
Operating leading travel insurance brand Columbus Direct and the popularity of worldwide travel clubs Priority Pass and IAPA as enhancements for premium card and bank customers, combined with client work via Agency brands, ICLP, Vivid Lime and Partnership Marketing Agency, gives the Group a long history of financial sector experience.
New revenue streams
Creating new revenue for airlines and value for passengers via the world's leading independent VIP airport lounge programme
New affinity revenue from travel insurance.
Using digital marketing to find new customers.
Deeper relationships
Using understanding and segmentation to build deeper relationships.
Global consistency, local relevance, to increase strength of relationship.
Greater retention
Using data driven marketing to retain high and potentially high value customers.
Lower cost bases
Frequent flyer software artimisairlinesoftware. com
Moving paper based communications on-line.