Experience in More Sectors
Increasingly, the Group's skill-sets are being introduced into some new
fast growing sectors, which are also seeking to gain value from the
insight and platforms to target new revenue, deeper relationships,
greater retention and lower cost bases. Examples include:
The Collinson Group in the travel sector
Ownership of leading travel brands Columbus Direct, Priority Pass and IAPA, combined with consulting and management of airline & hotel marketing initiatives via the Marketing Services Division, which includes ICLP and Vivid Lime has given the Group comprehensive travel sector experience.
The Collinson Group in the financial services sector
Operating leading travel insurance brand Columbus Direct and the popularity of worldwide travel clubs Priority Pass and IAPA as enhancements for premium card and bank customers, combined with client work via Agency brands, ICLP, Vivid Lime and Partnership Marketing Agency, gives the Group a long history of financial sector experience.
IT
Building deeper relationships via channel management.
FMCG
Revenue protection and segmented marketing, among Pampers purchasers.
Other Transportation
Building deeper relationships and creating long term preferences in B2B market.
Government
Increasing efficiency of contact for Learnings Skills Council, UK.
Healthcare
Dialogue Marketing for specialist patients.
Automobile
Building deeper relationships.
Retail
Building deeper relationships and increasing retention.
Media
Dialogue marketing in Media industry.