News & Knowledge | The Collinson Group

The latest news and knowledge from around The Group, including press releases, research, and whitepapers.

09 May 2013

NEWS

Airline schemes failing to take flight, new study shows

London, 9th May 2013: The effectiveness of airline customer reward programmes has been called into question by a new study conducted by incremental revenue experts Collinson Latitude. According to the research, four-out-of-ten UK residents who collect a...

02 May 2013

NEWS

Collinson Latitude sets out five steps to boost loyalty programmes and profits

A five-point plan to address increasing customer disengagement with airline loyalty programmes and place perceived customer value at their core has been published by ancillary revenue expertsCollinson Latitude....

17 Apr 2013

NEWS

Global business shows confidence in world economy by increasing travel during 2013, says Priority Pass survey

London, 16 April, 2013 – Global business travelers are showing confidence in the world economy by increasing their flying time over the next 12 months, according to a worldwide survey* conducted by Priority Pass, the world’s largest independent airport ...

12 Apr 2013

NEWS

Ash Cloud 3rd Anniversary

As the third anniversary of the Eyjafjallajökull ash cloud approaches, Columbus Direct travel insurance urges air travellers to be vigilant about planning for unexpected disruptions and to ensure that their travel insurance adequately covers the direct ...

28 Mar 2013

NEWS

Rise in holidays abroad this Easter as staycations prove to be 25% more expensive

With Easter holidays just around the corner, many Britons are abandoning the trend of taking holidays within the UK for trips abroad instead. Travel outside the UK over Easter has steadily risen over the last several years and it is fast becoming the b...

06 Mar 2013

NEWS

New research reveals brands need to bridge the ‘Loyalty Chasm’

Brands around the world are missing the mark when it comes to meeting the needs of their loyal customers, says new global research The tough economic climate of recent years has proved that customer loyalty has become more important than ever. But accor...

23 Feb 2013

NEWS

Columbus Direct ski research finds younger generation are more cautious on ski slopes

London 23rd February 2013 – Surprising research from travel insurance specialist Columbus Direct has found the younger generation are more cautious when it comes to safety on the slopes, with younger skiers and snowboarders being more mindful of safety ...

14 Feb 2013

NEWS

Plan ahead to prevent spoiling your Valentine’s Day proposal

London 14th February 2013 – With research showing four million romantic couples expect to propose on Valentine’s Day each year, travel insurance specialist Columbus Direct encourages extra vigilance in protecting expensive jewellery on trips abroad. The...

11 Feb 2013

NEWS

Make sure your smartphone is insured or it could be “Go, go, gadget go!” warns Columbus

London 11th February 2013 – Travel insurance specialist Columbus Direct warns that gadgets including iPads, smartphones, e-readers and digital cameras are often not covered under standard travel policies and urge travellers to check whether additional c...

07 Feb 2013

NEWS

Use of packaged accounts will diminish unless banks can rebuild trust in the quality of bundled products warns Collinson Latitude

London, 7th February 2013: Incremental revenue experts Collinson Latitude today warned of the dangers of the low perceived value for products contained within added value accounts (AVAs) or packaged bank accounts, where benefits are included with the ac...