Sporting Lisbon Appoints ICLP
Sporting Lisbon FC has appointed ICLP to overhaul its current club membership card programme with specific responsibilities to develop a loyalty platform and administer the subsequent programme.
Sporting Lisbon FC, one of the oldest clubs in Europe, was founded in 1906. It is predominately a football club, being one of the three most famous and successful clubs in Portugal. It also encompasses numerous other sports such as swimming, polo and athletics.
The loyalty programme includes the provision of a new card, branded Rede S3G (Network S3G)*, which will double as a credit and loyalty card and is co-branded with one of the leading Portuguese financial institutions; the latter association will allow the card to be used for pre-payments along with the more traditional credit ones.
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