Financial Services Experience
The financial services industry plays a pivotal role in The Collinson Group's success, with Group brands providing significant support to marketers in the financial services sector. Whether product or service, the Group provides insight and platforms to target new revenue, deeper relationships, greater retention and lower cost bases. Examples include:
The Collinson Group in the travel sector
Ownership of leading travel brands Columbus Direct, Priority Pass and IAPA, combined with consulting and management of airline & hotel marketing initiatives via the Marketing Services Division, which includes ICLP and Vivid Lime has given the Group comprehensive travel sector experience.
The Collinson Group in more sectors
Using our unique intellectual property across other sectors, enabling brands to build and sustain greater customer value...
New revenue streams
New affinity revenue from travel insurance.
Affinity revenue from marketing Group product.
Incentivising new transaction behaviour.
Finding new customers via search engine optimisation and affiliate marketing vividlime.com.
Deeper relationships
Building company based relationships with key banking customers.
Increased retention
Mandated added-value products on American Express, Visa and MasterCard.
Loyalty and reward programme design and management.
Lower cost bases
Off the shelf electronic prize draw system